De bedste websteder med anmeldelser af rejser for maksimal trafik

When planning a trip, most travelers start by using Google to search for hotel reviews, travel reviews, and other important travel details. In just a few clicks, they can find the best deals, see user-generated content, and make smart choices while saving money.

Online reviews help people decide if they should book a tour or activity. Reading what others say about a tour company can be really helpful. But, be careful—there are fake reviews on sites like Trip Advisor that can trick travelers. These sites work hard to find and remove fake reviews to keep users’ trust. The more satisfied customers talk about your business, the more others will trust it too.

It’s also important to reach the right audience. When travelers look for tours and attractions online, they often check travel review websites to get a better idea of what to expect. Getting your business on these sites can quickly boost your traffic and attract more customers.

So in this article, we’re talking about things to know on tour review websites:

• Why should tour operators ask their guests to leave reviews on review websites?
• Hvilke er de bedste websteder med anmeldelser af rejser, som du bør fokusere på?
• Hvordan kan du bede gæsterne om at skrive anmeldelser?
• Hvornår er det passende at bede dine gæster om at skrive anmeldelser?

Let’s start with the “why”.

Hvorfor investere i websteder med anmeldelser af rejser

Markedsføring er et af de vigtigste aspekter af din rejsevirksomhed som rejsearrangør. Du skal så vidt muligt vises øverst i søgeresultaterne - potentielle kunder skal vide, hvad du laver, og hvorfor du er det bedste valg.

Leveraging travel review websites is an excellent way to reach new customers and show them what you’re all about. Thousands of users visit these sites every month, and they have strong domain ratings, placing them at the top of search results. The perfect way to showcase your tours and attractions business!

Reading multiple reviews on platforms like TripAdvisor helps potential customers gauge the overall sentiment of a place, making informed decisions based on a consensus among reviews. But why invest in the best travel review websites specifically? Here's why.

1. De er populære

With millions of active users each month, these travel review sites are extremely popular due to the significance of user-generated reviews. This makes them a great place to direct visitors to your tours and attractions business. 

"93 % af brugerne har truffet købsbeslutninger på baggrund af en onlineanmeldelse"- Rapport fra Podium

2. De er troværdige og uvildige

Compared to other review sites, people trust travel review sites the most. Since more people assume that if a website specializes in travel reviews, it has a team of experts who know what they’re talking about, and the posted reviews are genuine and unbiased opinions from customers.

3. De genererer leads

Travel review sites not only drive traffic to your site, but they also generate leads. People often want to know more about your tours and attractions when they see real tourist reviews, including the occasional negative review, and user-generated content about them. This gives you the chance to convert them into customers and earn more bookings.

How to Start Using Review Sites for Your Tours

Et websted med anmeldelser af rejser kan være et effektivt markedsføringsværktøj til at opnå flere bookinger, hvis du investerer i dem og udnytter dem korrekt. Nogle af disse er:

1. Vælg de mest relevante rejserevisionssider for din virksomhed blandt en række forskellige rejserevisionssider.

2. Opret en profil på disse websteder. Hold alle dine oplysninger ajour, og optimer dit websted til søgemaskinerne.

3. Indsend overbevisende indhold på disse websteder.

4. Indgå i dialog med brugerne. Svar på deres kommentarer og spørgsmål. På den måde opbygger du en følelse af fællesskab omkring din virksomhed.

5. Track your progress and improve. When you browse tour review sites, you can learn more about guest post reviews and tastes and get tips for your next trip offerings.

What are the Best Travel Review Sites?

When it comes to choosing the best travel review platforms for tour operators, there are many different factors to consider. These include traffic volume, credibility, SEO, and user engagement potential.

TripAdvisor, Google Reviews, Yelp, TrustPilot og Facebook er nogle af de bedste websteder for rejseanmeldelser for rejsearrangører. Siderne har et stort trafikvolumen og engagerer et stort antal aktive brugere. Deres store antal anmeldelser gør dem troværdige og troværdige for potentielle kunder.

The good news is that you don’t have to be everywhere. You can start by selecting those that meet the criteria. Again, traffic volume, credibility, SEO, and user engagement potential.

This way, you will become more strategic. So you don’t have to stretch yourself too thin and instead focus on growing quality exposure.

Se vores bedste valg. Det drejer sig om TripAdvisor, TrustPilot og Google Reviews.

TripAdvisor

TripAdvisor is the world’s largest travel website as the business claims, operating on a website and a mobile app. Guests can search for, compare, and book hotels, vacation packages, restaurants, and tour companies on the site. Travelers use TripAdvisor to get detailed reviews, while tour businesses use it to collect traveler reviews, which can significantly influence their rankings and credibility.

Ifølge Statista lå TripAdvisor i august 2022 på andenpladsen blandt de "Mest besøgte rejse- og turisme-websteder på verdensplan" med 186,5 millioner besøg på webstedet.

TripAdvisor shows your business’s website, address, phone number, email, and a short description of what you do.

Med et stjernemarkeringssystem og en procentdel af gæster, der anbefaler turen, hjælper TripAdvisor sine besøgende med at søge bedre. Det er helt klart en smart måde at opbygge brandloyalitet og engagere brugerne på.

Kan man skrive en anmeldelse på TripAdvisor uden at have en konto?

Brugere kan oprette anonyme konti på TripAdvisor. Du kan finde deres detaljerede vejledning her.

Hvorfor anbefaler vi TripAdvisor?

• Trafikmængde: 186,5 millioner besøg i august 2022
• Troværdighed: har været i branchen i mere end to årtier siden 2000
• SEO: 93 domænerating
• Potentiale for brugerengagement: giver gæsterne mulighed for at finde og sammenligne leverandører og rejsearrangører, afgive en anmeldelse med et stjernemarkeringssystem og et rejsesite, der fungerer som sociale medier for rejsearrangører

Add a Listing Here: Get listed among TripAdvisor places here

Pricing and Plans: TripAdvisor charges free for basic listings but charges fees per booking. Click here for more information.

TrustPilot

Trustpilot er en online markedsplads, hvor virksomheder kan komme i kontakt med kunder. Dette anmeldelseswebsted, der blev grundlagt i 2007, hjælper virksomheder med at opbygge tillid til deres kunder på alle måder.

For rejsearrangører kategoriserer Trustpilot virksomheden under Rejser og ferie > Aktiviteter og ture.

A five-star rating system is also applied by Trustpilot to each business. By doing this, potential customers can judge the quality of your tours and activities at a glance.

Trustpilot also applies a five-star rating system for each business. By reading multiple reviews, potential customers can gauge the overall sentiment and judge the quality of your tours and activities at a glance.

"85 percent of respondents stated that the overall average star rating of a business was one of the most important considerations when judging a local business based on reviews"- U.S. consumers most important aspects of online business reviews 2021

Your company name is displayed along with a “Verified” badge. With this feature, users can see whether the company has claimed their Trustpilot profile or not.

A reviewer can also be marked as “Verified”. In this way, it verifies that the reviewer has actual experience with the reviewed business. These features make Trustpilot a win-win situation for visitors and businesses.

Hvorfor anbefaler vi Trustpilot?

• Traffic volume: an average of 51 million monthly visits globally
• Troværdighed: har været i branchen i mere end ti år siden 2007
• SEO: 94 domain rating
• Potentiale for brugerengagement: Giver dig mulighed for at sende invitationer til anmeldelser efter hver tur, svare på gæsternes anmeldelser og bede om tillægsfunktioner for at få mere indsigt.

Sådan tilmelder du dig: Gratis tilmeldingslink for virksomheder her

Priser og planer: Se betalte priser og planer her

Google Anmeldelser

Google-anmeldelser vises ved siden af din virksomhedsprofil i Kort og Søg.

Google-anmeldelser er fantastiske! De giver ikke kun nyttige oplysninger til potentielle kunder, men de hjælper også din virksomhed med at skille sig ud.

When potential customers search for your tour or activity business, they’ll not only see your Business Profile, but they’ll also see Google Reviews from your past customers. The integration of Google Maps enhances this visibility by allowing travelers to access valuable insights directly through the map interface.

Any guest can leave reviews who has booked a tour or activity with your business, so it’s a savvy idea to proactively ask for guest reviews. You can also respond to reviews, which is a great way to build customer rapport.

Så hvordan kan du komme i gang med at indsamle anmeldelser?

Det første skridt er at gøre krav på din Google My Business-liste.

Google has provided a clear guide on how to do this: How to add or claim your Business Profile on Google

Hvis du foretrækker videovejledninger, kan du her se en kort video fra Google, der hjælper dig i gang:

Når du har gjort krav på din liste, kan du bede dine tilfredse kunder om at skrive en anmeldelse. Et par venlige ord kan være med til at hjælpe din virksomhed med at skille sig ud fra konkurrenterne.

Hvorfor anbefaler vi Google Anmeldelser?

Trafikken, troværdigheden, domæneautoriteten og eksponeringen af Google Reviews adskiller Google Reviews fra andre onlineplatforme for rejsesider.

A recent survey shows that 81% of consumers use Google to evaluate local businesses, and that includes tours and activities.

Rejsearrangører i alle størrelser vil få gavn af Google Anmeldelser, og det er gratis!

More Customer Review Sites for Your Tour Business

• Business Facebook Account lets guests leave Facebook recommendations and rate you with a five-star rating system. The site also has a tool that sends review requests, like Google Reviews.
• Online-rejsebureaulister og -markedspladser giver også besøgende mulighed for at afgive vurderinger og kommentarer om deres oplevelse.
• Yelp Reviews is another review site for businesses. Like Google, listing on Yelp helps attract customers and lets you respond to both positive reviews and negative reviews. Many consumers are likely to consult Google over any other review site before visiting a business.

Thinking of partnering with an OTA? Here’s our guide to counting the costs: Advantages Of Online Travel Agency For Tour Operators

Tips on How to Ask Guests to Leave a Review

Requesting reviews can be a challenge. User-generated reviews are crucial as they build trust among users and enhance the decision-making process. Be professional, not pushy, and don’t be the person who constantly asks for reviews. The key is to strike a balance between being helpful and being polite.

Så hvordan beder du gæsterne om at skrive anmeldelser?

Her er nogle hurtige tips til at hjælpe dig med at indsamle anmeldelser:

• Nævn det under din rundvisning
• Prøv at gøre det så hurtigt som muligt efter deres turoplevelse
• Gør det nemt for dem ved at give dem et link til din liste eller et specifikt anmeldelsessite
• Offer a discount or freebie for those who leave one (for example, a rewards system that they can use for their next trip)

Be sure to thank your customers and let them know that you would appreciate a review. Getting those precious five-star reviews doesn’t have to be difficult with a personal touch.

Do you know? TicketingHub makes it easy for tour operators to display customer reviews on their travel websites with the help of Elfsight integration. Read our blog here: What This Jaw-Dropping Truth Really Tells Us About Customer Reviews (Using ElfSight Reviews)

De sidste ting at tage med

When choosing the best travel review site to focus on, start by looking at each site's traffic, credibility, and how well it performs in search engines. Online reviews are a key part of helping travelers find real feedback and recommendations.

Google Reviews, TrustPilot, and TripAdvisor are strong in all these areas, making them great choices for getting quality reviews that can boost your search rankings and visibility.

We also highlighted how important review sites are and shared easy tips for asking guests to leave reviews.

So, which travel review site do you use for your tours? We'd love to hear your thoughts—share them in the comments!